Brand Identity for Cofi

COFI! is a six-coffee specialty collection that turns every pack into an experience. Its packaging adopts the flag colors of each origin, while a dynamic logo translates bean traits—C for creaminess, O for oiliness, F for flavour, and I for intensity—by shifting each letter’s width. Inside the box, slotted cards with bars make those levels visible and link design to taste. A generic outer box fits any mix of six, cutting cost and footprint; the system includes six individual packs, a container box, and a 3D card for each coffee.