COFI! - COFI! - COFI! - COFI! - COFI! - COFI! - COFI! - COFI! -

COFI!
(PACKAGING / BRANDING)

COFI! is the name of our specialty coffee. With a dynamic logo that varies based on each of the four letters that make up the of the four letters that make up the brand name - C, O, F, I - which represent a key characteristic of the coffee: aroma, balance, acidity and body (Aroma=C, Equilibrium=O, A, A, A, A). of coffee: aroma, balance, acidity and body (Aroma=C, Balance=O, Acidity=F, Body=I). The color of each packaging will be linked to the colors of the flag of the place of origin of the bean itself.

We rely on these properties to highlight the distinctive qualities of each coffee variety. We modify the size of the letters according to the intensity of each characteristic in the corresponding coffee. corresponding coffee. In this way our logo will represent the characteristics of each coffee variety on the packaging in a very visual way.