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KELLER
(ART DIRECTION / PHOTOGRAPHY / BRANDING / FASHION)

This project has been realized together with Juan Marcos Keller(music producer and illustrator). Keller is a contemporary urban clothing brand, inspired by the initial concepts of the philosophy of the American Trap generation. The graphics, illustrations and photographs are based on spontaneous ideas, captured in an instant and worked to achieve dynamism and freshness.

The illustrations, with fine and broken lines, reflect this fast drawing style, evoking the Madrid society (city of origin of the brand), which is characterized by a fast-paced daily life and a customs that is constantly reinventing itself.